Price with confidence. Position with purpose.

This strategic kit is designed to help boutique accommodation owners elevate their perceived value, build a pricing model rooted in profitability, and attract guests who align with their vision — not just those chasing deals.

What’s Inside?

A 40-page editable workbook to define your luxury positioning and pricing strategy

  • Luxury guest persona builder — get clear on who you’re targeting and what they truly value

  • Premium pricing frameworks including rate psychology, stacking, and seasonality strategies

  • Customisable pricing calculator to align your offering with both profitability and perceived value

Brand & messaging toolkit

  • Visual brand audit checklist to create cohesion across your channels

  • Messaging worksheet to justify your rates through storytelling and value language

  • Bonus: “Luxury Language” copy prompt sheet to elevate your tone of voice and increase rate confidence

Why it works

This isn’t about charging more for the sake of it. It’s about building a brand that earns it. Too many high-potential stays underprice themselves — or rely on tired ‘luxury’ tropes that no longer resonate.

This kit gives you the tools to position your property with clarity and confidence, bridge the gap between elevated experience and commercial strategy, and show up with pricing that reflects your value — without gold taps or gimmicks.

Who This Is For

This kit is designed for boutique hotel, guesthouse and premium rental owners who want to step into a more elevated, intentional brand presence. Whether you're raising your rates, refining your guest targeting, or launching a new stay with premium positioning — this resource will help you align your pricing, presentation and brand strategy with the level of guest you’re ready to welcome.

How To Use It

  1. Join the waitlist to be notified as soon as the kit is released

  2. Use the persona builder and brand audit tools to refine your positioning

  3. Apply the pricing strategy worksheets to set rates with confidence

  4. Craft consistent messaging and visuals that reflect your guest experience

FAQs

  • Not at all. It’s equally valuable for established brands wanting to shift pricing, elevate their offer, or attract a new guest segment.

  • Yes — but in a way that’s backed by value and alignment, not guesswork or comparison pricing.

  • No. It’s a simple, intuitive checklist that helps you assess how consistent, credible, and “premium” your brand currently feels.

  • Yes — the pricing guidance is grounded in UK hospitality market patterns, though the principles apply globally.

Your stay is already special — now let’s price and position it like it.

Coming soon — join the waitlist to be the first to access it.