Turn more browsers into bookers — without relying on OTAs, discounts or daily posting.

This practical, printable strategy workbook will help you increase direct bookings, refine your guest journey, and take control of your marketing — with calm, clarity and confidence.

What’s Inside?

A 40-page visual guide and practical workbook to help you drive direct bookings, build trust, and take control of your guest journey.

You’ll get:

  • Guest persona and booking journey mapping templates

  • Conversion-focused copy prompts for your website

  • Canva templates for “best rate” badges and announcement banners

  • A plug-and-play lead magnet and welcome email sequence

  • A mini guide to Instagram, Google reviews and visibility

  • 30-day checklist for implementation and results tracking

Why it works

This isn’t just another PDF to collect dust. It’s a hands-on, results-focused resource tailored for independent UK stays. Instead of offering generic advice, it guides you step-by-step to build a booking experience that reflects your brand — and actually converts.

Whether you're starting from scratch or improving what’s already in place, this playbook will help you attract better-fit guests, more often — without discounts, pressure or over complication.

Who This Is For

For independent hospitality brands who want to take control of their bookings and marketing — without the overwhelm. Whether you're managing a boutique hotel, guesthouse or curated rental, this playbook is designed for owners who care about brand integrity, guest experience, and sustainable growth. Ideal if you’re ready to reduce OTA reliance, elevate your booking journey, and build a system that works harder — so you don’t have to.

How It Works

  1. Join the waitlist to be the first to access the Playbook when it launches

  2. Get instant access on release day, with the option to print or use digitally

  3. Follow the step-by-step guidance to map your guest journey, refine your offer, and boost direct bookings — calmly and confidently

FAQs

  • No — this is designed for non-techie owners and hosts. Every section is simple, practical and easy to follow.

  • Not at all. It’s perfect for B&Bs, guesthouses, boutique inns and premium short-term rentals.

  • Absolutely. It’s designed to strengthen your direct booking channels without losing your OTA visibility.

  • Due to the digital nature of the product, all sales are final — but we’re here to help if you have questions.

Own your bookings. Align your brand.
Grow with purpose.

Join the waitlist now to be first in line when the Direct Booking Playbook launches.