Launch your stay like a brand, not a side project.

A strategic, step-by-step launch kit built for boutique hoteliers and premium rental hosts who want to open with clarity, confidence, and bookings — not panic.

You’ll get

12-Week Boutique Launch Planner
Structured week-by-week timeline to guide your pre-launch marketing

Messaging & Brand Positioning Worksheet
Clarify your unique story, ideal guest and point of difference
PR & Influencer Outreach Toolkit
Email pitch templates, influencer engagement strategy, local partnership ideas
Website Pre-Launch Checklist
Everything your site needs before you go live — from SEO to booking engine
Social Media Countdown Content Calendar
30-day content plan for building anticipation and showcasing your stay
Local Buzz Builder Guide
Ideas and scripts for getting featured in local press, lifestyle media and destination guides
Launch Email Sequence Templates
Emails to build your list, generate pre-bookings, and nurture post-launch engagement
Post-Launch Review & Retargeting Map
What to do after opening to maintain momentum, gather reviews, and increase ROI

Why it works

Launching a boutique hotel or holiday property is about so much more than interiors and booking software.

This blueprint helps you create demand — not just open your doors.

It’s built from years of working with independent properties across the UK, and brings together the best of branding, PR, content, and conversion strategy in one place. Whether you’re renovating a 10-room inn or launching a new coastal rental, this kit ensures your launch is thoughtful, guest-ready, and commercially sharp.

Who’s It For?

This is for first-time boutique hoteliers preparing for launch — whether that’s your dream guesthouse or a premium short-stay concept. It’s ideal for owners relaunching after a rebrand, high-end rental hosts entering the market with polish, or creative teams supporting client openings. If you want structure, confidence, and a brand that books from day one — this is for you.

How To Use It

Download the full toolkit

Work through the 12-week planner and worksheets
Build your email list, outreach plan, and brand foundations
Launch with a confident presence — and a full calendar

FAQs

No — it’s equally valuable for relaunches, repositioning, or post-renovation reintroductions.
The planner can be condensed into 4–6 weeks with focused implementation — we provide a fast-track version too.
Not at all. This kit gives you everything you need to generate buzz and connect with press and partners on your own terms.
Yes — the blueprint includes funnel and email marketing guidance to help convert awareness into direct revenue.