Use the OTAs: don’t let them use you.

This strategy kit helps boutique hospitality brands get the most out of Airbnb and Booking.com — improving visibility, guest alignment and conversion without compromising brand, tone, or pricing integrity.

What’s Inside?

A 22-page PDF guide and editable worksheet designed to strengthen your OTA presence and support your direct booking goals:

Section One: Strategy & Setup

  • Profile optimisation checklist for Airbnb and Booking.com

  • Smart pricing strategy overview (with calendar & rate tips)

  • Guide to guest review tone and response templates

Section Two: Performance & Alignment

  • Messaging prompts to improve guest alignment

  • Editable worksheet to track and tweak OTA performance

  • Visibility tips that work — without defaulting to discounts or tricks

Why it works

OTAs can introduce you to new guests — but without a clear strategy, they can also dilute your brand, eat into your margins, and increase reliance on platforms you don’t fully control.

The OTA Optimiser helps you take back control. Refine your listings, strengthen your positioning, and support your direct booking strategy — all while using OTAs more intentionally and effectively. It’s not about abandoning the platforms. It’s about using them on your terms.

Who’s It For?

For boutique stay founders who understand that visibility on platforms like Airbnb and Booking.com doesn’t have to come at the cost of brand control. Whether you’re just getting listed or have years of hosting experience, this guide is for property owners who want to increase bookings through OTAs — while staying true to their guest experience, brand aesthetic and pricing integrity. If you're ready to refine your listings, stand out without shouting, and make the platforms work for you (not the other way around), the OTA Optimiser is your next move.

How It Works

  1. Join the waitlist to be the first to know when the OTA Optimiser becomes available

  2. Once released, you’ll receive a step-by-step guide and editable worksheet to support your strategy

  3. Implement at your own pace, optimise key touchpoints, and start driving more aligned bookings — with less reliance on OTA tricks or discounts

FAQs

  • Yes — it’s designed to increase visibility, conversions, and review quality within those platforms, while also helping you transition more guests toward direct.

  • No — it works for Airbnb, Booking.com and other OTA platforms. The advice is relevant across the board.

  • No — this guide focuses on making the most of what you already have, with zero tech overwhelm.

  • Yes — in fact, it’s built to complement and support it.

Smarter listings. Better guests. More direct control.

Join the waitlist and be the first to access the OTA Optimiser — built for boutique brands that want more bookings on their terms.