Helping hospitality brands grow beautifully —
and profitably.
Donna Knott is a UK-based hospitality strategist with a background in luxury travel, boutique brand development and high-value client experience. She supports independent property owners, from boutique hotels to curated holiday rentals, in building commercially confident, beautifully positioned businesses that guests trust and return to.
Her work blends commercial clarity with the kind of detail-oriented service luxury guests expect — helping hosts transform their brand presence, booking strategy and guest journey from the inside out.
Over the past decade, Donna has worked at the intersection of luxury travel, client experience, and strategic brand partnerships, from managing high-value accounts for leading agencies to founding and scaling her own bespoke travel business, River House Private Travel.
Through this work, she saw a consistent gap: beautifully run, independently owned stays, often offering more than big-brand hotels, struggling to tell their story, reach the right guests, or reduce reliance on third-party platforms.
Today, Donna works behind the scenes to change that, helping owners elevate their marketing with purpose, clarity and long-term strategy. Her approach is calm, collaborative and commercially focused, offering both digital resources and 1:1 support that puts control back into the hands of thoughtful hosts.
The ROCH Lifestyle Ethos
Great hospitality begins long before check-in — and so does great marketing
You don’t need louder marketing, just better alignment
A clear brand and smart booking strategy lead to better-fit guests, stronger margins, and better sleep
Your marketing should reflect the care and intention already found in your stay
